September 30, 2024

Featured Articles

How AI Is Transforming the Video Production Landscape

The evolution of AI extends from prepro­duction planning to postproduction enhance­ments, offering tools that augment creativity, efficiency, and precision. It is difficult to ignore all of the buzz about AI these days, but here is what streaming pros can expect from this ear­ly stage of AI technology.

Short Cuts

Streaming’s Great Rebundling and the Fight Against Churn

Preventing subscriber churn is the oldest problem in the streaming subscription business, and bundling is hardly a new solution, as analyst Paul Erickson points out in this clip from Streaming Media Connect 2024. So with a purported "Great Rebundling" upon us—and with tiered offerings, hybrid ad models, and other revenue-generating approaches increasingly holding sway—how do contemporary bundling/rebundling strategies differ from old ones and offer greater avenues to success? Ampere Analysis' Guy Bisson, Hub's Jon Giegengack, and Antenna's Rameez Tase offer their takes on current bundling and aggregation strategies and which ones are working in 2024.

Ad Sense

Dynamic Paywalls for Streaming Services

What would happen if we started to have dynamic paywalls for streaming ser­vices? Leveraging user data, machine learning, and generative AI could create offers based on con­sumption patterns. Some companies are dab­bling in this, but now we have the technology to really start developing it.

Industry News

Comcast and Harmonic to Demonstrate Industry’s First Unified DOCSIS 4.0 and Fiber Solution at SCTE TechExpo24

Harmonic’s cOS™ Virtualized Broadband Platform is the Industry’s First Solution Unifying FDX and FDD DOCSIS 4.0

Harmonic Advances Fiber Broadband Interoperability with Open ONU Strategy

Expanded Testing and Strategic Partnerships Simplify Interoperability Between Third-Party ONU and OLT Devices

TAG Takes Home Best of Show from IBC for Operator Console in TVB Europe Category

TAG Takes Home Best of Show from IBC for Operator Console in TVB Europe Category