Learn the technological fundamentals behind encoding both H.264 and WebM formats for playback with the HTML5

This live coding session will demonstrate how to develop from scratch your own interface for HTML5 video, including embedding a video using HTML5, building custom controls using the JavaScript API, fallback strategies for older browsers and devices, and fixing known playback bugs on the iPhone and Android. By the end of the session you should feel comfortable adding HTML5 video to your own site.

This seminar starts by detailing the playback specs for all iDevices, old and new. Then, it shares the strategies used by prominent iTunes publishers to serve the complete range of installed iDevices. Next, the seminar switches to cellular wireless delivery, with a technical description of Apple's HTTP Live Streaming, including recommendations for the number of streams and Apple's encoding parameters. The seminar concludes with a review of encoding options for HTTP Live Streaming and techniques for serving multiple target platforms such as Flash and iDevices with one set of encoded H.264 files.

This session will help you understand how the Adobe Flash Platform supports top-quality video delivery with reduced publishing complexity. Specifics about delivering protected video using Flash Media Server will be demonstrated to devices such as the Apple iPad 2, the Motorola Xoom tablet and Atrix smartphone, as well as to browsers supporting the HTML5 video tag. Additional discussion points will include targeting devices like set-top boxes and internet-enabled TVs.

With major media sites such as YouTube, The New York Times, Flickr, The Wall Street Journal, CNN, and Vimeo now offering HTML5 video players, and Safari, Chrome, Firefox, and Opera web browsers rapidly adding HTML5 features, it’s time to consider what HTML5 offers in comparison to competing proprietary technologies such as Adobe Flash, Microsoft Silverlight, and Sun’s JavaFX. What are the implications for your business? What tools are available for effectively using HTML5 multimedia elements? What are the trade-offs? This session looks at the current state of the market and discusses how you can expect HTML5 video to impact your business.

Now that Google has made the decision to remove H.264 from Chrome, it's more important than ever to pick the right video formats for online video distribution. Many claims about HTML5 have been laid down by both standards and Flash proponents, and not all of them are based on fact. This session walks you through the capabilities of HTML5 and the Flash platform as well as the codecs they support, including WebM and H.264. Learn the effect HTML5 will have on video encoding and distribution in the future and how HTML5 may impact your business.

The first generation of HTML5 video technology has been focused on just getting video to play. Things like video analytics, advertising, live streaming, content protection, and player UI customization have lagged behind. In this presentation, learn how these gaps can be addressed, both now and in the future, what HTML5 can and cannot do today and predictions for the state of HTML5 video experiences in the next 2-3 years.

This session features presentations of new products that deliver video compatible with HTML5 devices and browsers. Vid.ly, a new service from Encoding.com, allows content owners to generate a short URL for each source video and Vid.ly automatically delivers the optimized video for the right device. LiveTranscoding.com showcases a new live transcoding service that provides multiple outputs in real-time from a single source stream. The cloud-based service enables companies of any size to move to HTML5-compatible live video by supporting output formats such as WebM, Ogg, and H.264.

As video becomes increasingly important on the web, content providers, browser developers, and end users can no longer afford to have the primary video delivery mechanisms locked up in standards that cannot be adapted to new environments. This is especially true for emerging trends such as mobile video and cross-device video technologies. HTML5 Video might be the answer, and we discuss what it is, the challenges it's facing, and how it affects other formats such as Flash and Silverlight, as well as how leading platforms and web giants such as Google, Mozilla, and Apple are supporting it.